Hiya, I'm Brittany Lee
A rebrand project for an organization that believes in the power of writing.
National Novel Writing Month, also known as NaNoWriMo, is an organization and event that believes in the power of writing. The original branding was scattered, lacking a singlular direction, and disorganized. To address the problems of discontinuity, a new visual system was designed. Applications such as merchandise, the online presence, and advertising across multiple forms were designed with the new visual system and expanded to reach more audiences.
Check out the full Brand and Identity Guidelines on ISSUU: